In the creative process, there are moments when we embark on an exciting aesthetic quest, exploring ideas and concepts that inspire us. However, despite our dedication and love for certain options, sometimes they are not chosen by the client for the final product.
Every idea explored, every aesthetic proposal, significantly contributes to the process. These aesthetic explorations often trigger new ideas and solutions that we might not have otherwise considered. Even if a proposal doesn't make it to the final destination, it can serve as a starting point for future projects or inspire new ideas.
